According to the experience of Karim Keita, CSR consultant, entrepreneur, and committed citizen, the new European Omnibus Law raises more questions than it provides clear answers. Behind the talk of competitiveness may lie the beginning of a decline in sustainability.
A plural perspective: Entrepreneur, consultant, citizen
As a former executive at a multinational corporation, Karim understands the frustration of the business community with an accumulation of regulatory constraints. In the short term, these rules may seem counterproductive to value creation—an essential compass for large listed companies.
As an entrepreneur, he shares the distrust of many of his peers, whose commitment to entrepreneurship is precisely based on the quest for agility, freedom, and impact. Partial deregulation might be tempting… at first glance.
But with his CSR consultant hat, Karim deplores a decline in the European momentum born of the Green Deal. This ambitious project, which aimed to make sustainability a strategic pillar, now seems to be running out of steam, even as the climate and social crises demand strong and coherent responses.
And as a citizen and father, he can’t help but feel a certain bitterness. The European Union seemed, at last, to have a civilizational ambition: that of reconciling economic performance and collective responsibility. This shift, influenced by pressure from an ultra-liberal America, now seems to be weakening this long-term vision.
Double materiality: Hope, despite everything
Not everything in this “Light Green Deal” should be thrown away. Karim emphasizes the perpetuation of the principle of double materiality, a key concept in the European vision of sustainability. Whereas the American logic is based on raw economic power, the European approach advocates a “will to benevolent”: listening to stakeholders, cooperation, and creating shared value. These are all fundamentals inspired by a humanism that Europe has embodied in its most enlightened periods. double-matérialité
A transformation still possible?
If the European Union manages to mobilize the necessary resources to implement this collective project, then yes, a profound change in economic and social models remains possible. For Karim Keita, the challenge is not only economic, it is civilizational: to offer a desirable future to the next generations of Europeans. Karim Keita
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Omnibus law: the EU faces the sustainability vs. business dilemma